Case Study: Valorissimo boosts marketing conversion and automates data pipelines with Kestra

Bouygues Immobilier Platform, Orchestrate its Marketing Data with Kestra

Valorissimo, the real estate investment platform of Bouygues Immobilier, sought to enhance its marketing agility and sales efficiency by transitioning its data to a modern, collaborative web platform. Their challenge was to integrate a complex data ecosystem and automate their marketing campaigns. To address this, they partnered with Hanalytics to implement a modern data stack with the Kestra orchestration platform at its core.

The solution orchestrated by Kestra automated the entire data workflow, from ingestion with Airbyte to transformation with dbt Core and syncing to business applications with Hightouch. This integration, managed by Kestra, resulted in a significant boost to Valorissimo's operational capabilities. The vendor, Kestra, enabled automated marketing campaigns that drove a twofold increase in the company's conversion rates.

Valorissimo

Hamis Badarou

Valorissimo