Case Study: Bouygues Immobilier boosts marketing conversion rates with Kestra

Bouygues Immobilier doubles conversion rates with Kestra

The customer, Bouygues Immobilier's platform Valorissimo, faced the challenge of enhancing its marketing agility and sales efficiency in the competitive real estate sector. To modernize its operations, it partnered with Hanalytics to build a new data stack, which required a solution to orchestrate and streamline its complex data processes.

The vendor, Kestra, was implemented as the core orchestration platform to manage the entire data workflow. It automated the ingestion of data via Airbyte, transformation with dbt Core, quality checks with Elementary Data, and syncing to business applications with Hightouch. This solution resulted in automated marketing campaigns and a doubling of conversion rates for Bouygues Immobilier.

Bouygues Immobilier