Case Study: WOMEN Inc. raises awareness of the gender wage gap with KesselsKramer's Equal Pay Day campaign

Women Inc reaches Equal Pay Day targets in 1 week with KesselsKramer

Women Inc., a Dutch organization focused on gender equality, faced the challenge of raising broader awareness for the gender wage gap and making the issue more understandable in the lead-up to Equal Pay Day. They partnered with the vendor KesselsKramer to address this communications challenge.

KesselsKramer developed a snappy and catchy video in the form of a phone-in quiz, created in collaboration with Dutch YouTube star Nienke Plas. The solution used a popular and far-from-formal tone of voice to make the issue simple and tangible. The results were significant, as the video's targets set for a three-month period were reached within just one week of its launch.

Women Inc