Case Study: Women Inc achieves more inclusive sexual health care discussions with KesselsKramer

Women Inc reaches 15% less with KesselsKramer

Women Inc., a Dutch organization focused on gender equality, faced the challenge that many non-heterosexual and non-cisgender people felt unable to fully disclose information to their general practitioners due to shame and awkwardness, obstructing proper medical care. The organization enlisted the vendor KesselsKramer to create a campaign to address this issue.

KesselsKramer developed the "Komt een mens bij de dokter" campaign, founded on an inclusive Dutch phrase, to open up discussion about sexuality- and gender-oriented health problems both inside and outside the doctor's office. The vendor's solution also included launching a podcast to reach a wide and diverse audience, aiming to stop wrong assumptions and ensure fitting care for everyone.

Women Inc