Case Study: Women Inc celebrates 15 years of gender justice with KesselsKramer

Women Inc marks 15 years of gender justice with KesselsKramer

Women Inc., an organization fighting for gender justice, celebrated its 15-year milestone. Their challenge was to encapsulate 15 years of work advocating for better healthcare, closing the wage gap, and combining work and care into a one-minute celebratory video. The vendor, KesselsKramer, was tasked with creating this piece.

KesselsKramer's solution avoided cramming 15 years of content into a short video and instead focused on simply explaining the organization's core mission of fair chances for all. They created a powerful spoken word performance delivered by a diverse group of women using a megaphone. The video successfully communicated that the fight for emancipation continues, though the case study text does not specify any measurable results or impact from this particular project.

Women Inc