Case Study: Timberland boosts awareness of circular design with KesselsKramer’s Timberloop activation

Timberland closes the loop with KesselsKramer through a 3-part Carnaby Street activation

The customer, Timberland, faced the challenge of building awareness for their new Timberloop circular design platform in an engaging way. The vendor, KesselsKramer, was tasked with promoting this program that upcycles returned clothing to prevent landfill waste.

KesselsKramer's solution was to create an artist activation at Timberland's Carnaby Street store. They collaborated with a textile artist to host workshops where Londoners could personalize recycled bags, and they created a window installation from customer contributions. This hands-on approach successfully generated local awareness and engagement for the Timberloop initiative.

Timberland