Case Study: Museum of London celebrates Brent’s young footballers with KesselsKramer

Museum of London revives Brent football stories for UEFA Women’s Euro 2022 with KesselsKramer

The Museum of London, working with the agency KesselsKramer, faced the challenge of celebrating Brent's designation as the Borough of Culture. The initial campaign, which featured local young female footballers, was unfortunately scuppered and shelved due to the COVID-19 pandemic, leaving these uplifting stories dormant.

KesselsKramer revived the campaign by bringing these stories back into the spotlight. The solution gained extra resonance as a timely precursor to the UEFA Women’s Euro 2022 tournament, successfully celebrating the community's spirit and providing a platform for the featured athletes.

Museum of London