Case Study: Koning Willem I College builds a bold new identity with KesselsKramer

Koning Willem I College builds a new identity for 13,000 students with KesselsKramer

The Koning Willem I College, a large educational institution with over 13,000 students, faced the challenge of creating a cohesive identity that reflected its vast, hands-on learning environment. The school operates like a small city with its own various businesses and facilities. To address this, they partnered with the vendor KesselsKramer for a comprehensive rebranding service.

KesselsKramer's solution was to reposition the college as the unbounded 'Land of King Willem I', a country with its students as citizens of honour. This new identity was brought to life through a new logo, graphic style, image bank, website, app, and a promotional film, effectively communicating the school's unique, hands-on mentality.

Koning Willem I College