Case Study: FIOM achieves a clearer, kinder identity with KesselsKramer

FIOM clarifies services for 4 audiences with KesselsKramer

FIOM, an organization providing support for complex issues like abortion counseling, adoption, and donor conception, faced the challenge of creating a clear and kind new identity that unified its wide range of sensitive services. The agency KesselsKramer developed a new branding strategy and identity to present FIOM as a neutral and open source for all.

KesselsKramer's solution centered on a new visual identity featuring a round font and hand-drawn illustrations, with a colon integrated into the logo to symbolize FIOM's role as a clarifying voice. This approach successfully created clarity across all communications, presenting the organization as a kind and supportive source of information for its diverse audience.

FIOM