Case Study: Esporão builds a global slow-living campaign with KesselsKramer

Esporão launches Slow Forward with KesselsKramer to reach Portuguese and global markets

Esporão, a Portuguese wine producer, faced the challenge of building a locally effective yet globally exportable marketing campaign with a limited budget. The vendor, KesselsKramer, was tasked with developing this versatile strategy to promote Esporão's wines and its values of sustainable, slow production.

KesselsKramer developed the "Slow Forward" global communication strategy, which embraced the client's philosophy to challenge society's obsession with speed. The solution included collaborating on a study about slow living, engaging a slow living guru, and creating a platform featuring slow ambassadors. This approach created a long-lasting concept to inspire consumers, though the provided case study text does not specify quantitative results or measurable impact.

Esporão