Case Study: Dutch National Military Museum boosts F-16 exhibition awareness with KesselsKramer

Dutch National Military Museum launches F-16 exhibition campaign with KesselsKramer at 2000 km/h

The Dutch National Military Museum, which showcases the Netherlands' military history, faced the challenge of promoting an exhibition for the F-16 fighter jet's retirement. They needed to attract a broad audience beyond just aviation enthusiasts, including young urbanites and families. The museum partnered with the agency KesselsKramer to develop a campaign for this event.

KesselsKramer's solution centered on making the F-16's incredible speed of 2000 km/h relatable to everyone. They developed an engaging campaign that used direct copy lines and creative assets to pull the audience into experiencing the plane's velocity firsthand. This approach was executed across multiple channels, from videos to digital out-of-home banners, successfully bringing the exhibition to life for a wider public.

Dutch National Military Museum