Case Study: Deutsches Museum Repositions Itself for a New Audience with KesselsKramer

Deutsches Museum showcases 125,000 scientific hallmarks with KesselsKramer

The Deutsches Museum, the world's largest science museum, faced the challenge of repositioning its century-old, vast collection for a modern audience during a major renovation. The vendor, KesselsKramer, was tasked with creating a fresh and modern way to communicate the museum's diverse offerings.

KesselsKramer developed a new brand proposition, "ALL IS SCIENCE," which made the immense diversity of the collection its core strength. The solution included a campaign featuring a wordmark and a flexible grid structure that organized 400 objects to show how everything relates to science, successfully repositioning the museum as the place to experience it all.

Deutsches Museum