Case Study: citizenM boosts Seattle hotel appeal with KesselsKramer’s innovation-led campaign

CitizenM showcases 18 Seattleites across hotel windows with KesselsKramer

The customer, citizenM, faced the challenge of attracting both business travelers and local artistic and adventure communities for the opening of their new hotel in Seattle. To address this, they partnered with the vendor KesselsKramer to develop a marketing campaign.

KesselsKramer's solution was to build a platform celebrating Seattle's history of innovation. They cast 18 local citizens whose stories were tied to the city's groundbreaking inventions and culture, creating portraits, GIFs, and films. The vendor executed a social media launch using the films and GIFs and exhibited the final portraits across the hotel's windows. This campaign built upon the success of previous exhibitions at other citizenM locations.

CitizenM