Case Study: citizenM launches its San Francisco hotel with KesselsKramer

CitizenM launches San Francisco hotel with KesselsKramer in 5 citizens

The customer, CitizenM, faced the challenge of launching its bold European hotel brand in San Francisco, a city renowned for its counter-culture attitudes. The vendor, KesselsKramer, was tasked with creating a campaign to introduce the hotel in a way that would resonate authentically with the local culture.

KesselsKramer's solution was to extend CitizenM's existing "citizens of" program by profiling five local San Franciscans who were realizing their dreams and pushing culture forward. The vendor created dynamic portraits and animations, culminating in an interactive, dreamlike experience installed at the hotel for its opening month. This approach successfully aligned the CitizenM brand with the city's spirit of innovation and counter-culture.

CitizenM