Case Study: citizenM introduces modern Rome hotel branding with KesselsKramer

CitizenM launches Rome campaign with KesselsKramer and a 5-story building exhibition

The customer, citizenM, faced the challenge of launching its modern hotel in Rome, a city renowned for its ancient history. They needed to appeal to modern travelers while acknowledging the historic surroundings. The vendor, KesselsKramer, developed a creative campaign to address this challenge.

KesselsKramer's solution was to create digital marble busts of contemporary local citizens, juxtaposing the old and new worlds. The campaign launched with social media teasers and culminated in a large out-of-home campaign and a building-sized exhibition, successfully positioning the new hotel as a modern landmark. The vendor's work effectively communicated citizenM's contemporary take on hospitality.

CitizenM