Case Study: citizenM Announces Its Menlo Park Hotel Launch with KesselsKramer

CitizenM launches Menlo Park campaign with KesselsKramer on Meta campus

The customer, citizenM, a hotel chain, faced the challenge of announcing the opening of their new hotel on the Meta campus in Menlo Park to an audience of tech professionals and business travelers in Silicon Valley. The vendor, KesselsKramer, was tasked with creating an effective launch campaign.

KesselsKramer's solution was to communicate using Meta's own visual language. The campaign creatively riffed on the aesthetics of Meta’s social media channels and was deployed across social media and out-of-home (OOH) advertising locations throughout Silicon Valley to reach the target audience effectively. The vendor successfully generated awareness for the new citizenM hotel opening by meeting the audience where they were most active.

CitizenM