Case Study: citizenM launches a global hotel awareness campaign with KesselsKramer

CitizenM launches 6 new hotels across 5 cities on 2 continents with KesselsKramer

The customer, citizenM, faced the challenge of launching six new hotels across five cities on two continents with a single campaign, despite having varying levels of brand awareness in each market. The vendor, KesselsKramer, was tasked with creating this unified launch.

KesselsKramer's solution was the "citizens of sleep" campaign, which captured intimate photographs of people sleeping to reflect the brand's human-centric values. This approach was implemented across outdoor advertising, social media assets, website reskins, and hotel exhibitions in the new markets, successfully launching citizenM's properties with a consistent, high-level message.

CitizenM