Case Study: citizenM strengthens its global social media brand with KesselsKramer

CitizenM drives 1.1M engagements with KesselsKramer

The customer, citizenM, a growing hotel group with over 20 global locations, faced the challenge of maintaining a strong and coherent brand identity across its fast-moving, always-on social media channels. The vendor, KesselsKramer, was tasked with managing the hotel's social presence to help unify its evolving tone across multiple international markets.

KesselsKramer implemented a comprehensive social media management solution, creating a blueprint for the brand and taking control of all its social channels. The vendor produced and filtered all visual and written content, including launch films for new hotels. Despite the challenges of the 2020 COVID-19 pandemic, KesselsKramer generated over 1.1 million engagements and 150 million impressions from more than 4,000 posts created within a single year.

CitizenM