Case Study: Ahold Delhaize refreshes its brand with KesselsKramer

Ahold Delhaize refreshes brand across 9 countries and 16 brands with KesselsKramer

Ahold Delhaize, a major international food retailer, sought to align its visual and verbal branding with its renewed "Growing Together" strategy and updated purpose. The challenge was to refresh its branding to reflect its large scale while also emphasizing its local, community-focused presence across its many brands and digital channels. They partnered with the vendor KesselsKramer for this rebranding initiative.

The solution developed by KesselsKramer was the strategic principle "Being big starts small," which visually and verbally celebrated the synergy between the company's global size and local impact. This resulted in a fresh, playful visual identity featuring a new design system, typography, and imagery. KesselsKramer delivered a complete brand refresh that successfully communicated Ahold Delhaize's purpose of inspiring people to eat and live better.

Ahold Delhaize