Case Study: 113 Suicide Prevention encourages young men to talk about suicide with KesselsKramer

113 Suicide Prevention reaches 1,900 lives lost annually with KesselsKramer

The customer, 113 Suicide Prevention, faced the challenge of encouraging the peers of young men to start conversations about suicide, as this demographic is disproportionately affected and often reluctant to talk. The vendor, KesselsKramer, was tasked with creating a campaign to lower the threshold for these difficult discussions.

KesselsKramer's solution involved partnering with relatable influencers, including a TikTokker, a gamer, and an influencer, to share their own stories and kickstart the conversation. They created tailored content and behind-the-scenes videos to engage the target audience and promoted 113's conversation training through targeted ads on platforms like Twitch and Reddit to make the training more accessible.

113 Suicide Prevention