Case Study: 113 helps start life-saving suicide conversations with KesselsKramer

113 starts suicide conversations with KesselsKramer to help save 5 lives a day

The customer, 113 (the Dutch Suicide Prevention Helpline), faced the challenge of overcoming the significant societal taboos surrounding suicide that prevent people from starting a potentially life-saving conversation with someone who may be struggling. The vendor, KesselsKramer, was enlisted to develop a campaign to address this issue.

KesselsKramer created the "1K Z1E J3" (I SEE YOU) campaign, which used the helpline's number to form a powerful message of recognition. The solution was implemented across moving and static billboards, YouTube pre-rolls, and a social media campaign that included a custom face filter for Instagram and Facebook to encourage public participation and sharing.