Case Study: 113, the Dutch Suicide Prevention Helpline raises awareness for suicide prevention with KesselsKramer's Benk in the Bijlmer campaign

113 raises awareness with KesselsKramer through 1K Z1E J3 bench campaign

The customer, 113, the Dutch suicide prevention helpline, faced the challenge of drawing attention to a newly placed '1K Z1E J3' bench in Amsterdam's De Bijlmer neighborhood to encourage open conversations about suicide. The vendor, KesselsKramer, was tasked with promoting this symbolic bench in a community known for its strong social bonds and challenges.

KesselsKramer's solution was to collaborate with local musician Krulle to release a song, which then inspired other renowned artists to share their personal stories and participate in the bench's unveiling. This creative approach used short films and music to break the taboo around discussing suicide, effectively generating significant local engagement and community involvement for the helpline.

113, the Dutch Suicide Prevention Helpline