Case Study: 113, the Dutch Suicide Prevention Helpline opens conversations about mental health with KesselsKramer

113 launches 250+ mental health benches in 50 municipalities with KesselsKramer

The customer, 113, the Dutch Suicide Prevention Helpline, faced the challenge of reducing suicide in the Netherlands by breaking the taboo around discussing suicidal thoughts. They partnered with the vendor KesselsKramer to launch a campaign that would open up these difficult conversations.

KesselsKramer's solution was the "1K Z1E J3" (I See You) campaign, which placed hundreds of dedicated conversation benches in public spaces across the country. The vendor complemented this with a social media series featuring celebrities sharing personal experiences. This follow-up campaign made the conversation about suicide more visible and accessible, motivating thousands of people to engage with the topic.

113, the Dutch Suicide Prevention Helpline