Case Study: WWF UK launches a striking disappearing website experience with Kerve

WWF UK launches Living Planet Report in a short timeframe with Kerve

WWF UK approached Kerve with a unique challenge: to announce the release of their significant Living Planet Report 2022 on their website in a way that powerfully mirrored the report's findings on species decline and habitat loss. Their initial brief was to make parts of the website disappear to emphasize this decline, and they needed this impactful solution delivered on a very tight deadline.

Kerve developed a visually striking solution that made the entire website evaporate in front of the user's eyes, creating a memorable page takeover that instantly highlighted the report's concerning statistics. Working closely with the WWF UK team, Kerve delivered the beautiful and impactful activation on time, providing a high level of support throughout the campaign. This unique approach successfully got the key messages of the Living Planet Report out to a wide variety of supporters on the WWF website in a highly impactful way.

WWF UK