Case Study: Wagamama achieves 150% Facebook fan growth with Kerve

Wagamama grows Facebook fans by 150% with Kerve

Wagamama wanted to build its fanbase on Facebook and spread awareness of its full menu beyond its signature Katsu Curry dish. To address this challenge, the vendor Kerve employed targeted Facebook advertising and developed a series of shareable Facebook apps.

Kerve's solution involved creating several seasonal games that highlighted Wagamama's menu and encouraged sharing. This was supported by a year-long calendar of highly targeted Facebook ads. As a result, Kerve helped increase Wagamama's Facebook fans by 150%, from 67,000 to over 170,000, at a cost of just 19.5p per page like. The games were played by over 19,000 people, increasing fan acquisition by 9%.

Wagamama