Case Study: Wagamama grows its Facebook fanbase with Kerve's social gaming apps

Wagamama grows Facebook fans 150% with Kerve

Wagamama faced the challenge of promoting its full seasonal menu beyond its famous Katsu Curry and increasing its Facebook fan acquisition amid declining organic reach on the platform. They partnered with the vendor Kerve to develop a social media strategy.

Kerve built a series of Facebook apps featuring classic game mechanics to highlight Wagamama's dishes. They also implemented a year-long calendar of highly targeted Facebook ads. This solution resulted in 19,345 game plays and increased fan acquisition by 9%. Kerve's advertising campaigns successfully grew Wagamama's Facebook fanbase from 67,000 to over 170,000, a 150% rise, at a cost of just 19.5p per Page Like.

Wagamama