Case Study: Volvo and Spotify create driving-style playlists with Kerve

Volvo and Spotify launch a playlist app in 3 driver modes with Kerve

The customer Volvo, in partnership with Spotify, faced the challenge of launching their new V40 model and reclaiming the concept of driving anthems. To promote the car's three driver set-ups, they needed a dynamic and engaging digital experience. The vendor Kerve was enlisted to create a solution.

Kerve built a Spotify app called the Playlist Generator that dynamically creates three themed playlists to match the V40's Eco, Elegance, and Performance modes. The app generates personalized playlists by combining a user's recent Spotify listens and Facebook music likes with song data from The Echo Nest. This innovative solution allowed users to share their custom driving playlists, directly supporting the vehicle's launch campaign.

Volvo / Spotify