Case Study: Vaseline / Unilever achieves effortless tin personalisation with Kerve

Vaseline launches a personalised tin app with Kerve

The customer Vaseline, a brand under Unilever, approached the digital production studio Kerve to build a personalisation app. This challenge followed the success of a similar project Kerve had previously completed for another Unilever brand, Marmite.

Kerve implemented a solution by creating a simple personalisation and purchase app that allowed users to put any name on an iconic Vaseline tin. The app was housed on a unique URL within Vaseline's main website to aid in its promotion and SEO ranking. The vendor Kerve successfully delivered a functional and engaging tool that enhanced the customer's direct-to-consumer offering.

Vaseline / Unilever