Case Study: Unilever achieves millions in sales with Kerve’s personalisation solutions

Unilever drives £1.5 million in sales with Kerve's personalisation app

Kerve partnered with Unilever (and The Body Shop) to address the challenge of boosting sales through personalized product labeling. The goal was to give customers control to create custom labels, replicating the success of campaigns like Coca-Cola's "Share a Coke" for brands including Marmite and Vaseline.

The solution involved Kerve building personalized label apps for online and in-store use. For Unilever's Marmite and Vaseline, they created web and Facebook apps with integrated checkout and swear filters. For The Body Shop's retail stores, Kerve provided a touchscreen app for in-store label creation. The results were significant: the Marmite app generated £1.5 million in sales, Vaseline over £500,000, and The Body Shop saw a notable sales increase in stores with the Kerve stations, leading to a worldwide rollout.

Unilever