Case Study: TGI Fridays creates a Valentine’s Day lie detector experience with Kerve

TGI Fridays brings Love Island lie detector date to life with Kerve using EEG tech

The customer, TGI Fridays, partnered with brand-building agency Boldspace and the vendor, Kerve, to create a unique promotional campaign for Valentine's Day. The challenge was to promote the restaurant's setting in an engaging way that would capture public attention.

Kerve developed a bespoke lie detector test using EEG (electroencephalogram) technology for the event. The solution involved hooking up Love Island celebrities Alex and Olivia Bowen to the custom-built headsets during a date at the restaurant, with the software displaying real-time visual readings of their answers to personal questions. The vendor successfully created a memorable and shareable experience that generated significant media coverage for the client.

TGI Fridays