Case Study: STA Travel boosts Facebook engagement with Kerve’s "Itchy and Scratchy-card" app

STA Travel boosts Facebook reach with Kerve’s scratch-card app

STA Travel, a travel company specializing in students and backpackers, faced the challenge of creating engaging online buzz to promote a trip to Peru. They partnered with digital production studio Kerve to develop a unique Facebook application.

Kerve built a Facebook app for STA Travel featuring a "scratchcard" style game where users could win the trip. Each user's scratch action was shared on Facebook, organically spreading awareness of the brand and the promotion. This solution successfully generated excitement and leveraged social sharing to amplify STA Travel's name.

STA Travel