Case Study: Spotify delivers personalised breakfast-ordering experiences with Kerve

Spotify launches QR-code breakfast ordering and personalised playlists with Kerve

Kerve was approached by Seed to help with a digital component of a campaign for Spotify. The challenge was to support Spotify's pop-up "Greasy Tunes" cafe by creating a system that would not only handle breakfast orders but also enhance visitor engagement by connecting food choices to personalized audio content.

The solution was a custom web app accessible via QR code. Kerve built a breakfast ordering system that used algorithms to match a diner's food and drink selections to generate a unique personalized playlist and podcast. Additionally, Kerve developed a dedicated kitchen communication system to manage orders efficiently. This unique implementation seamlessly blended physical dining with digital personalization for Spotify's campaign.

Spotify