Case Study: Premier Inn and One Green Bean power a Jersey summer campaign with Kerve

Premier Inn / One Green Bean powers a Jersey suite with potatoes and Kerve

The customer Premier Inn, along with its communications agency One Green Bean, faced the challenge of launching a new hotel in Jersey and needed a creative campaign to drive summer visitors.

The vendor Kerve implemented the solution by helping to create "The Jersey Royal Suite," a hotel room powered by potatoes. They collaborated with a child genius to wire the suite with a series of micro-chip potato switches. This interactive experience generated significant publicity for the hotel launch.

Premier Inn / One Green Bean