Case Study: Nike engages fans with a personalised Grenfell Athletic FC launch experience using Kerve

Nike launches personalised Grenfell Athletic FC posters with Kerve

Nike sponsored the new kit for Grenfell Athletic FC in 2023 and wanted an engaging activation for the launch event in their Westfield store. They partnered with the digital production studio Kerve to create an interactive experience for visitors.

Kerve developed a custom app that ran on tablets and touchscreens, allowing shoppers to create and print their own personalized Grenfell Athletic FC poster. Users could choose from official Nike assets or upload their own images, and then customize the posters with their own text and brand messages. The solution, which featured local artists, helped ensure a successful launch event for both Nike and the football club.

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