Case Study: Monsoon Accessorize boosts festive engagement with Kerve’s Facebook app

Monsoon Accessorize gives away hundreds of Christmas prizes every day with Kerve

The fashion retailer Monsoon Accessorize wanted to engage its Facebook audience with a festive Christmas campaign in 2014. They partnered with the digital production studio Kerve to create a fun and shareable promotional app that would drive traffic and offer daily chances to win prizes.

Kerve designed and built a Facebook app that challenged users to pull virtual Christmas decorations to reveal a present. A custom sharing mechanism was implemented so that users would also win if their invited friends won, encouraging viral growth. The solution successfully gave away hundreds of Monsoon products daily, creating an engaging and rewarding experience for the customer's online community.

Monsoon Accessorize