Case Study: Meantime achieves 18,690 free pint redemptions with Kerve's freeproperbeer.com campaign

Meantime drives 42% redemption with Kerve

Kerve partnered with Meantime Brewing, a company confident in the quality of its beer but facing the challenge of getting people to try it without relying on traditional branding or marketing. Their goal was to let the product's taste speak for itself.

The solution Kerve implemented was an unbranded campaign called "freeproperbeer.com," which used OOH, digital, and print ads to drive people to a site where they could sign up for a voucher for a free mystery pint. After 44,194 people signed up, a reminder was sent and 18,690 vouchers were redeemed at London pubs, a 42% redemption rate. Kerve's campaign successfully revealed the Meantime brand after the beer was consumed, resulting in a 1100% increase in web traffic for the customer.

Meantime