Case Study: McDonald’s creates a winning Sips activation with Kerve

McDonalds delights shoppers with Kerve’s 2.5m Winning Sips cup and £1,000 prizes

The customer McDonald's, working with their PR agency Ready10, faced the challenge of creating a fresh and engaging take on their 'Winning Sips' campaign. They tasked the vendor Kerve with developing a shareable, rewarding, and memorable experience to capture public attention.

Kerve designed and built a 2.5-meter tall interactive digital cup featuring a 76” ultra-stretch screen that simulated filling with Coke. Using their own instant win technology integrated with tablets and real-time WebSocket communication, they created a gamified experience where customers could stop the fill near the halfway point to win prizes. The activation successfully distracted and delighted shoppers at Westfield, generating a significant buzz, national PR coverage, and resulting in two customers winning £1,000 each.

McDonalds