Case Study: Krispy Kreme creates a buzz with a contactless doughnut ATM by Kerve

Krispy Kreme’s Doughnut ATM goes live in 3 days with Kerve

Krispy Kreme, in partnership with their agency Devries Europe, sought an attention-grabbing experiential campaign to launch their new limited edition Nutella doughnut. The challenge was to create a unique and buzz-worthy activation that would capture public and media interest. They engaged the digital production studio Kerve to bring this concept to life.

Kerve designed and built a fully interactive Doughnut ATM, dubbed the #HoleInTheWall, which served the doughnuts in exchange for a £2 charity donation. The solution included a custom-built contactless payment system and an entire handcrafted window display. The activation was a major success, generating significant global press coverage from major outlets like Buzzfeed, Hypebeast, TimeOut, and The Drum within just the first three days of its launch.

Krispy Kreme