Case Study: KIND, The FA and Ready10 create a Wembley mosaic to celebrate the Lionesses with Kerve

KIND, the FA and Ready10 launch Wembley’s first-of-its-kind animated mosaic with Kerve

The customer, KIND, a snack bar company and sponsor of The FA's England Lionesses and disability teams, along with their agency Ready10, came to the vendor Kerve with a challenge. They wanted to create a campaign highlighting the unseen hard work and sacrifices of the athletes, moving beyond just their victory moments.

Kerve engineered a one-of-a-kind animated digital mosaic for display on the giant LED screens at Wembley Stadium. This interactive solution blended moments of gameplay, training, and victory into a morphing animation that synced real-time photos. It successfully delivered the intended message about the athletes' dedication and was a first-of-its-kind installation for those screens, even receiving applause on the day it was unveiled. The content was also used across the teams' marketing and social channels.

KIND / the FA / Ready10