Case Study: Jameson Irish Whiskey builds a Modern Craft Tumblr site with Kerve

Jameson Irish Whiskey builds a Tumblr site with Kerve and reaches 250,000 followers in 3 months

Jameson Irish Whiskey, working with their agency M&C Saatchi, needed to create an engaging digital presence for their Modern Craft initiative. A standard blog was insufficient for their content, which included a Gif Novel and artisan stories, so they engaged the digital production studio Kerve to develop a specialized Tumblr site.

Kerve built a full website, thejamesonworks.com, within Tumblr's blogging platform to showcase the Modern Craft content. The innovative site was quickly featured by major publications like Wired and Mashable, resulting in 250,000 followers within its first three months, demonstrating significant audience engagement and reach for the campaign.

Jameson Irish Whiskey