Case Study: Hyundai showcases EV-powered interactive maypole with Kerve

Hyundai powers a 20ft interactive maypole with Kerve

The automotive manufacturer Hyundai sought to demonstrate the innovative Vehicle-to-Load (V2L) capability of its new electric vehicles in a memorable way. To achieve this, they partnered with the digital production studio Kerve and their agency Launch PR to digitally enhance a classic village fête and showcase that the cars could power large-scale installations.

Kerve designed, fabricated, and installed a 20-foot interactive maypole, powered entirely by the Hyundai EVs. The structure featured over 60 LED panels and bespoke software to display unique animations for a 360-degree viewing experience. Kerve also created a large-scale, wirelessly connected buzzer game shaped like the Hyundai Ioniq 6, which visually interacted with the maypole. This solution successfully powered a traditional event with cutting-edge technology, creating a highly engaging and unique brand experience for attendees.

Hyundai