Case Study: Huawei engages the public with an AI-powered Rubik’s Cube by Kerve

Huawei lights up a 6m Rubik’s Cube with Kerve

The customer Huawei, through their agency Frank PR, challenged vendor Kerve to showcase the AI capabilities of the new Mate 20 Pro smartphone in an engaging public installation. The specific challenge was to create a giant, interactive Rubik's Cube that could be solved using the phone's AI processing power, putting the device into people's hands for a memorable experience.

Kerve built a 6-meter high digital Rubik's Cube balanced on a single corner at London's Southbank. They developed an app that controlled the LED-panel cube and integrated a TensorFlow AI model, packaged for the Mate 20 Pro's Dual NPU, to recognize the puzzle state and suggest solving moves. The installation attracted hundreds of participants, with the AI successfully assisting users, including celebrity Georgia Toffolo, to solve the giant puzzle in a dynamic public demonstration.

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