Kerve
87 Case Studies
A Kerve Case Study
The customer Huawei, in partnership with Red Consultancy, sought to push technological boundaries by completing Schubert's Unfinished Symphony using artificial intelligence. They turned to the vendor Kerve to accomplish this monumental creative and technical challenge, which involved leveraging the AI capabilities of the Huawei Mate 20 Pro smartphone.
Kerve developed a learning model based on Schubert's works and compiled it into an app to run on the phone's NPU. This app analyzed the existing movements to generate melodies for the missing ones. The vendor then enlisted a composer to create a score from the AI output, which was performed by a full orchestra. The project was a major success, winning multiple awards including PRCA Campaign of the Year, and demonstrated the significant positive impact technology can have on modern culture.