Case Study: Guinness boosts visitor engagement with Kerve’s interactive totem experience

Guinness boosts engagement with Kerve’s interactive totems

Guinness, through its parent company Diageo, faced a challenge at the Guinness Storehouse: transforming their static, non-interactive display totems into an immersive and premium visitor experience without using touchscreens. They turned to the vendor Kerve for a solution.

Kerve implemented a bespoke content and technology platform featuring stunning 3D animations and dynamically managed content. The solution integrated new high-performance hardware, including discreet hand-tracking cameras that allowed visitors to engage with content through gestures. A key benefit was a user-friendly interface that gave Diageo complete control to update content in real-time. Since launch, Kerve's solution generated a significant uplift in visitor engagement.

Guinness