Case Study: Gavi achieves greater awareness of child immunisation gaps with Kerve's animated Starting Lines campaign

GaVI launches an animated campaign in 3 weeks with Kerve

The customer, Gavi, an international vaccine alliance, faced the challenge of highlighting significant global disparities in child immunization rates. They partnered with the vendor Kerve and agency M&C Saatchi to create an engaging, animated web application that would personalize this data for users.

Kerve designed and built the "Starting Lines" web app, which used an animated running track to visually compare a user's region to others based on immunization data. The solution was developed with a fast, three-week turnaround and launched successfully at an event in Paris. The campaign achieved positive feedback, was shared by high-profile sports figures, and saw user numbers spike, effectively spreading its important public message.

GaVI