Case Study: Eurostar enhances Paris travel inspiration with Kerve’s Last.fm music discovery tool

Eurostar launches Last.fm-powered music discovery for Paris with Kerve

Eurostar, a high-speed railway service, partnered with digital production studio Kerve to create an innovative music discovery tool. The challenge was to develop a tech solution that would enhance the travel experience by showcasing the music scene in Paris and other European destinations, moving beyond stereotypical representations.

Kerve utilized Last.fm's API to build a comprehensive tool that featured Hyped Artists, Gigs, Music Events, and Top Tracks for various cities. This solution was integrated into The Guardian's website, providing a unique and engaging way for travelers to discover new music. While the specific measurable impact is not detailed in the text, the project successfully delivered a cool and innovative experience that promoted the cultural offerings of Eurostar's destinations.

Eurostar