Case Study: Cream achieves a more premium brand presence with Kerve

Cream refreshes premium branding with Kerve in a 2014 website launch

Cream, a boutique media agency specializing in luxury and premium brands, faced a challenge with its own outdated branding, which did not reflect its premium consumer expertise. The agency engaged Kerve to undertake a comprehensive rebranding project to better represent its high-end market position.

Kerve refined Cream's brand identity by simplifying the color palette and typography and updating the logo and graphical elements to create a more refined and understated style. This new visual identity was then applied across a full suite of materials, including a print style guide, stationery, and a new responsive website. The result was a cleaner, quieter, and clearer brand that accurately reflects Cream's premium focus.

Cream