Case Study: British Red Cross brings Hope Street to life with Kerve

British Red Cross reaches 191m people in 24 hours with Kerve

The British Red Cross, in collaboration with their agency Boldspace, wanted to bring their "Hope Street" campaign to life as an engaging physical activation. They challenged Kerve to transform the powerful concept into an immersive public experience that would connect visitors with real stories of hope.

Kerve designed and built the interactive installation, which featured five sensor-equipped doors that played films when opened. The solution included a full technical build and custom interactive systems. The activation was a major success, generating 47 media pieces within 24 hours and reaching over 191 million people, powerfully meeting the campaign's awareness objectives.

British Red Cross