Case Study: BNY Mellon attracts trade show visitors with Kerve's squirrel runner game

BNY Mellon boosts trade show engagement with Kerve’s squirrel runner game and $ charity donations

BNY Mellon, a major investment bank, wanted to attract more visitors to its trade show booth and make the experience more engaging. They worked with their communications agency, Inkling, who in turn engaged the vendor Kerve to create a custom video game solution.

Kerve designed and built an infinite runner game themed around BNY Mellon's "money doesn't grow on trees" campaign. Players controlled a squirrel collecting nuts while avoiding obstacles, using their mobile phones as controllers. The solution included data capture, a leaderboard, and a charity donation mechanic. The game was a major success at the trade shows, with both visitors and staff reported to be very enthusiastic about the engaging experience Kerve created.

BNY Mellon