Case Study: BlackRock creates interactive banner campaigns with Kerve

BlackRock boosts interactive banner engagement with Kerve and thousands of tracked interactions

The customer BlackRock required a suite of digital banners that would stand out from typical financial sector advertising and illustrate their unique vision for future investment thinking. They commissioned the vendor Kerve to create these interactive experiences using modern HTML coding techniques.

Kerve implemented a solution that brought the banners to life with their trademark flair, incorporating smooth animations and interactive elements. For example, they used a desktop user's interactions to reveal insights and employed an iPad's accelerometer to show two sides to a story. The campaign was highly successful, with thousands of interactions tracked. Kerve's work reinforced the value of highly interactive banners, making them a more engaging experience for the audience.

BlackRock